Tuesday, January 5, 2010
First Spring Colors Hitting the Stores This Week
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About CLO intimo's Claudia Ochoa
From the cover story in Magazine BLU, Summer 2008
In Medellin, Colombia, a raven-haired girl was raised amongst sewing machines, fabrics, trims and workers who toiled to produce quality garments. Somewhere amongst those tools, supplies and people of her family’s business, young Claudia Ochoa absorbed the love of design and undying ambition to take over the world fashion market, one pair of lace panties
at a time. After graduating from Colombia’s foremost design school and working for ready-to-wear fashion houses in her native country, Claudia moved to New York City in 1999.
By 2003 CLO was launched, with the interest of producing feminine, flattering lingerie influenced by the sophisticated modernity of the New York woman, but maintaining the passion, color and sensuality of her South American roots.
Considering that many lingerie lines are seemingly designed for the enticement of the viewer, versus the comfort or confidence of the wearer, CLO is conceptualized and constructed to enhance the beauty of the woman under the garment. By creating fashions that appeal to the lady in the lingerie, Claudia has perfected the art of designing pieces that successfully heighten a woman’s sex appeal through the building of natural confidence one feels as CLO fabric softly hugs each curve and accentuates femininity.
The benefactor of this confidence is not only the wearer herself, but those who look upon her, absorbing and innately responding to sexuality exuded. In essence, CLO lingerie is designed for the woman. Men simply reap the benefits. As Claudia says, “Lingerie companies think they know what men want. But, men often are interested in something more subtle,” less hard-core. “If the design is more for the man, lingerie feeds a woman’s insecurity and the man will see that. As women, I don’t think we want just fantasy. We want to come back to ourselves truly, to wear things that make us feel good, confident and successful. You give the guy more, when you design for the girl.”
CLO is the brand, CLO studio inc is the company, which is designed and headquartered in New York City and made in Medellin, Colombia in our family owned and operated facility using USA and Colombian made fabrics. CLO, CLO studio, CLO intimo, CLO Lenceria de Moda, CLO Fashion Lingerie, CLO by Claudia Ochoa, clostudio.com, and clointimo.com are all registered trademarks.
In Medellin, Colombia, a raven-haired girl was raised amongst sewing machines, fabrics, trims and workers who toiled to produce quality garments. Somewhere amongst those tools, supplies and people of her family’s business, young Claudia Ochoa absorbed the love of design and undying ambition to take over the world fashion market, one pair of lace panties
at a time. After graduating from Colombia’s foremost design school and working for ready-to-wear fashion houses in her native country, Claudia moved to New York City in 1999.By 2003 CLO was launched, with the interest of producing feminine, flattering lingerie influenced by the sophisticated modernity of the New York woman, but maintaining the passion, color and sensuality of her South American roots.
Considering that many lingerie lines are seemingly designed for the enticement of the viewer, versus the comfort or confidence of the wearer, CLO is conceptualized and constructed to enhance the beauty of the woman under the garment. By creating fashions that appeal to the lady in the lingerie, Claudia has perfected the art of designing pieces that successfully heighten a woman’s sex appeal through the building of natural confidence one feels as CLO fabric softly hugs each curve and accentuates femininity.
The benefactor of this confidence is not only the wearer herself, but those who look upon her, absorbing and innately responding to sexuality exuded. In essence, CLO lingerie is designed for the woman. Men simply reap the benefits. As Claudia says, “Lingerie companies think they know what men want. But, men often are interested in something more subtle,” less hard-core. “If the design is more for the man, lingerie feeds a woman’s insecurity and the man will see that. As women, I don’t think we want just fantasy. We want to come back to ourselves truly, to wear things that make us feel good, confident and successful. You give the guy more, when you design for the girl.”
CLO is the brand, CLO studio inc is the company, which is designed and headquartered in New York City and made in Medellin, Colombia in our family owned and operated facility using USA and Colombian made fabrics. CLO, CLO studio, CLO intimo, CLO Lenceria de Moda, CLO Fashion Lingerie, CLO by Claudia Ochoa, clostudio.com, and clointimo.com are all registered trademarks.
Awesome - it is going to be the best year ever for CLO! We're rooting for you.
ReplyDeleteBest,
Michael